Our Latest Industry Blogs

Old habits are hard to break, especially when they’ve led to career success and financial reward. But the rules of the game have changed. Just as MLB pitchers had to adjust to a pitch clock in 2023 (and will soon have to adapt to robo-umps calling balls and strikes) sales teams and underwriting reps must…

As the radio industry is buffeted by financial pressure and unprecedented disruption, it becomes even more incumbent on management to focus on the productivity of station and company teams. The health and welfare of team members under these challenging circumstances become even more important as employees are asked to wear more “hats” and take on additional responsibilities. Today’s blog post contains practical ideas to help keep radio teams upbeat and positive, and mission focused even during tough and unpredictable times.

A CNN story about “the twilight of Classic Rock” got a lot of you revved up this past weekend. Chill. Classic Rock’s not going anywhere. Take it from me.

So, what’s on your docket for the rest of the summer? If you’re like more than 80% of Americans, there’s a road trip in your future—hopefully, one where the radio’s on. And that’s part of the thinking behind a clever new innovation you likely haven’t hear about. The “Internet Road Trip Game” combines the best of everything: road tripping, geographic points of interest, the power of an Internet community, interactivity, and of course, radio listening along your virtual journey. So buckle your imaginary seat belt and let’s go for a ride.

It turns out there’s a universal English word people use around the world to designate something or someone as hip or accepted. It’s “COOL.” So while we all know it when we see it or hear it, being considered cool is a whole different thing. Let’s put aside how many are listening every week 6+ and focus on what it would take for broadcast radio to be widely considered to be “cool” again. There’s brand new research that can help us get there.

In 2025, a fitting update to Timothy Leary’s 1966 call to action might be: “Turn on, log in, scroll up.” Despite Silicon Valley’s narrative that social media empowers us to be part of the action, most Americans are content to let the algorithm take the wheel. We let the influencers influence and the creators create.…

Detroit radio lost one of its finest over the Fourth of July weekend. Buzz Van Houten didn’t host a hilarious morning show. Nor was he a world-famous PD. But everywhere he worked up and down the Motor City radio dial, he had a profound impact on his colleagues and many friends. He was one of those special people who brought soomething intangible and special to the stations who hired him. Today’s post is a tribute to Buzz, along with those who brought that “special sauce” to radio.

You hear the phrase a lot these days—”We have to control our own narrative.” That’s because anyone with a keyboard is a journalist, and the misinformation about the radio broadcasting has risen exponentially. The arrows are often pointing south for broadcast radio, and in today’s #TBt post, I talk about why this is and what the radio industry might do to turn those frowns upside down.

Event marketing for radio organizations represents an ample opportunity to build revenue as well as local connections. It carries many upsides, for both audiences and advertisers. But radio broadcasters need to understand what they’re getting into.