Our Latest Industry Blogs

Radio’s Rising Costs Of Burned-Out Employees Wearing All Those “Hats”

June 23, 2025

During this economically unstable period in time, many companies are struggling to figure out what’s most important. One variable that often is ignored is employee burnout. And much of it is caused by previous workforce purges. A new story addresses how one of the most successful companies in the world is addressing the problem. And in support, a new research study suggests burnout is costing companies more than they’re saving by instituting those RIFs in the first place. Check it out.

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Why Radio Talent Should Be Watching Their Own “Game Film”

June 20, 2025

How do you get better at your craft—whether it’s surfing, playing football, or hosting a radio show? While all these disciplines are obviously very different from one another, the correct response is this: Watch “game film.” It is only by studying your own performance that you can assess what’s working…or not? But the question that…

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Radio And The Power Of The Parasocial

June 18, 2025

Seemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today’s post, ironically, it’s the research maven with a “real-life story about broadcast radio’s effectiveness. Whether it’s motivating the locals to show up at an auto dealership to spin the prize wheel, listen to a podcast, or vote for a candidate in an election, radio (still) works.

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Want To Watch Videos On Your Apple CarPlay? Buy An Aston Martin

June 17, 2025

When you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio’s #1 listening location, it is worth our time to be cognizant of what’s going on in the dash. Today’s blog post takes a deep dive in a fast-developing area: dashboard video and visuals. Is it “the next big thing” for the dash or another driver distraction? YES.

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Father Of Mine

June 16, 2025

Father’s Day 2025 is now in the books. But in today’s post, I get a bit personal, talking about my DAD, the guy who had so much influence over me and my brothers, our careers, and our lives. Fathers are often overlooked these days, but they still play an outsized role in determining who we are and how we end up.

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Tech Companies Compete With Self-Service Tools

June 13, 2025

As digital pure-plays continue to remove friction from the ad-buying process for small businesses, it becomes even more critical for us to not only lean into the strong relationships our sellers have with current clients, but also to streamline our sales process to make it faster, more flexible, and higher-quality than what’s being offered by Silicon…

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“No One’s Sure What Works Anymore”

June 13, 2025

For radio to remain a player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it has become obvious with each passing year how innovation is the all-access pass to a happier future. I’ll run down some of the new rules and conditions, and leave you with an example of a well-known radio company that is truly taking some intelligent and strategic risks.

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Is Radio’s Enemy Disruption…Or Unhappy Customers?

June 12, 2025

Over the past couple of decades, it’s been easy to point to disruption as the root cause of radio’s audience erosion. It is noteworthy that many of the most successful startup companies—or upstarts—have built their businesses on customer focus—capitalizing on truly listening to consumers and responding to their needs. In today’s #TBT post, we re-examine ways for radio to recenter its energies on the customer, right down to an old trick that can transform your station’s strategy sessions.

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It’s Not Just Radio: All Bets Are Off

June 11, 2025

What happens when the tried-and-true no longer translates to guaranteed success? Many businesses and industries, especially in the media and entertainment world, are going through this right now. Including radio. Here’s what the environment looks like in a blog post aptly titled, “All Bets Are Off.”

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The Highest IQ? AI Or A DJ?

June 10, 2025

The growing number of AI platforms in the wild are learning as you read today’s JacoBLOG post. And yet, you might be surprised to learn the average IQ scores many AI models actually have. In fact, many people making their livings sitting behind a mic are much brighter than many AI engines. But for how long? If we’re going to “future proof” radio, AI is worth figuring out.

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