It turns out there’s a universal English word people use around the world to designate something or someone as hip or accepted. It’s “COOL.” So while we all know it when we see it or hear it, being considered cool is a whole different thing. Let’s put aside how many are listening every week 6+ and focus on what it would take for broadcast radio to be widely considered to be “cool” again. There’s brand new research that can help us get there.

In 2025, a fitting update to Timothy Leary’s 1966 call to action might be: “Turn on, log in, scroll up.” Despite Silicon Valley’s narrative that…

Detroit radio lost one of its finest over the Fourth of July weekend. Buzz Van Houten didn’t host a hilarious morning show. Nor was he a world-famous PD. But everywhere he worked up and down the Motor City radio dial, he had a profound impact on his colleagues and many friends. He was one of those special people who brought soomething intangible and special to the stations who hired him. Today’s post is a tribute to Buzz, along with those who brought that “special sauce” to radio.

You hear the phrase a lot these days—”We have to control our own narrative.” That’s because anyone with a keyboard is a journalist, and the misinformation about the radio broadcasting has risen exponentially. The arrows are often pointing south for broadcast radio, and in today’s #TBt post, I talk about why this is and what the radio industry might do to turn those frowns upside down.

Event marketing for radio organizations represents an ample opportunity to build revenue as well as local connections. It carries many upsides, for both audiences and advertisers. But radio broadcasters need to understand what they’re getting into.