
from Jacobs Media
As a society and in the media business, we continue to grapple with AI. How will it be used, can it augment existing skillsets, and how do consumers feel about its use? Today in JacoBLOG, some questionable AI applications you might be facing sooner…or later.
Read MoreThe phrase “Location, location, location” isn’t just the mantra for real estate agents. It has long been a guiding star for radio programmers, seeking to align their content with where listeners are and what they’re doing throughout the day—and week. But now we’re seeing prescient media brands embrace vibe—the mood, attitude, and frame of mind of the listener. Today’s post talks about what that looks and sounds like.
Read MoreWelcome to halftime of 2025. This 4th of July holiday marks the mid-point of the year. As this holiday full of baseball, barbeques, beaches, and fireworks is upon us, I’ve got some fundamental questions to ponder, revolving around our radio stations, our companies, our country, and ourselves. Enjoy your time off and today’s post.
Read MoreLegacy media brands and platforms often struggle to remain relevant and cool creatively. That’s certainly the case for television, radio, newspapers, and yes, traditional ad agencies. But in just the last six months, a creative force in the agency business has come out of nowhere to become the primary way ad execs get their industry news each day. You won’t believe what these two 27 year-old guys are doing.
Read MoreIn the frenetic competitive environment radio broadcasters now find themselves in, the need for breakthrough solutions and innovations has never been greater. But it won’t come from divine intervention, legislative action, or just plain luck. We’re going to have to hack our way to success, not the easiest of roads to walk down. Today’s blog post provides a great, real world example of how a perennial #2 is plotting its course. Could it work for radio in 2025?
Read MoreWhen was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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