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from Jacobs Media
Voice command devices like Amazon Echo and Google Home present radio stations with an opportunity to reestablish themselves in the home using mobile apps.
As users spend more time with mobile apps than ever before, brands need to connect with their audiences in the car, at home and work, and wherever else they may be.
This content has been archived. It may no longer be relevantLast week, I mentioned Matt Hartman’s suggestion that voice provides the lowest friction interface between…
As radio ownership within the home dwindles, voice command devices like Amazon Echo provide an opportunity for stations to engage their listeners.
The addictive quality of smartphones, and other mobile devices, is something every brand must continue to tap into.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations: