
from Jacobs Media
It’s “halftime” for radio broadcasters right here and right now. 2025 is half over, and while it has been decidedly difficult for so many broadcasters, the incentive to make a concerted digital revenue push has never been greater. Today, my counterpart in sales, my brother Paul, takes to the JacoBLOG keyboard to make that case. It’s an important one.
Read MoreI live in a cluttered world. But even people like me sometimes have to block out some time, roll up the sleeves, and do a little cleaning up. The biggest eyesore in my world is the junk drawer. It’s always full of interesting pieces that perhaps can’t fill up entire blog posts, but when you put them together, they can make for an interesting read, covering what’s going on in media and technology. So welcome to the Fourth of July edition of the JacoBLOG junk drawer. I guarantee you’ll read interesting stuff that might even motivate you to do some “decluttering” this weekend.
Read MoreYou rarely see radio station T-shirts anymore. Is that because listeners won’t wear them or is it about fashion, quality, and availability? Today’s #TBT blog post features author and radio exec Steve Jones, who weighs in on why almost nobody wears radio T-shirts anymore, and what that says about our industry.
Read MoreMore media brands across the spectrum are investing and engaging in what I call “the local opportunity.” But in radio, there’s a greater likelihood we’re still debating the value of “being local” or trying to figure out what it looks like. Given that radio was originally a grassroots local medium, isn’t it more than a little ironic? Today’s blog post gives you a look at where local is headed across the radio spectrum. Where does it fit in for your brand?
Read MoreSince the Stone Age, concerned parents have tried mightily to protect their children from danger, whether it’s dinosaurs and saber-toothed tigers or social media and smartphones. Now, new research studies strongly suggest new protocols to keep kids safe from external threats. Could radio be part of the solution?
Read MoreWhen was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
Read Moreour blog
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Read More