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from Jacobs Media
This content has been archived. It may no longer be relevantAnother Monday, another set of data confirming what most of us know intuitively – people…
Read MoreBy: Vince Kattoula Ginny Morris, Chairman & CEO of Hubbard Radio, said that she “worries more about connected cars than about streaming services.” After all…
Read MoreBy: Bob Kernen At this late date in the digital revolution, most of us have made our decisions about the tech we like – you’re…
Read MoreAll the statistics say the same thing: advertisers are moving to mobile. It is the fastest growing ad medium by far, with 49% growth forecast…
Read MoreBy: Bob Kernen Choosing someone to help you plan and execute your mobile strategy can be daunting. If you’re like most media or agency people…
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read More
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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