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This content has been archived. It may no longer be relevantBy: Bob Kernen EMarketer predicts that 2016 will be the year that ad spending on…
Apps have broken out of the smartphone and are making their way to other platforms. Leading the trend is the smartwatch. This is probably because…
By: Bob Kernen Mobile listening has surpassed desktop in terms of total time spent with streaming media. This should come as no surprise to anyone…
By: Bob Kernen The smart, forward-thinking people at Google released some interesting statistics on the evolving ways people are using their mobile devices. They isolated…
By: Bob Kernen Nearly three-quarters of adults (and way too many kids) carry smartphones. The Apple and Google app stores each have over 1 million…
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations: