As digital pure-plays continue to remove friction from the ad-buying process for small businesses, it becomes even more critical for us to not only lean…

For radio to remain a player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it has become obvious with each passing year how innovation is the all-access pass to a happier future. I’ll run down some of the new rules and conditions, and leave you with an example of a well-known radio company that is truly taking some intelligent and strategic risks.

Over the past couple of decades, it’s been easy to point to disruption as the root cause of radio’s audience erosion. It is noteworthy that many of the most successful startup companies—or upstarts—have built their businesses on customer focus—capitalizing on truly listening to consumers and responding to their needs. In today’s #TBT post, we re-examine ways for radio to recenter its energies on the customer, right down to an old trick that can transform your station’s strategy sessions.

What happens when the tried-and-true no longer translates to guaranteed success? Many businesses and industries, especially in the media and entertainment world, are going through this right now. Including radio. Here’s what the environment looks like in a blog post aptly titled, “All Bets Are Off.”

The growing number of AI platforms in the wild are learning as you read today’s JacoBLOG post. And yet, you might be surprised to learn the average IQ scores many AI models actually have. In fact, many people making their livings sitting behind a mic are much brighter than many AI engines. But for how long? If we’re going to “future proof” radio, AI is worth figuring out.