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from Jacobs Media
What’s the value of a hot new innovative idea? We opened that door yesterday with a blog post about the rise of TikTok as a social media success that has enjoyed impact across the entire space. That story reminded some of the innovation that wasn’t—the much-hyped Quibi. It’s a tragic tale of misplaced hype and billions of dollars wasted on an experiment that was either ahead of its time or not so innovative in the first place.
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Social media continues to evolve. Proof of that in 2025 is the rapid growth, maturation, and buzz for TikTok. If you get beyond the controversy over its ownership, TikTok has emerged as a reliable tool for not just catering to teens, but attracting older consumers. That’s right—your listeners. Let’s take a look under the hood.
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Somehow in the blink of an eye, we’re on the precipice of another Memorial Day Weekend. Time flies, and 2025 is now 40% over, a sobering fact. Unlike past years, it feels like we’re standing on shaky ground in so many aspects of our society and our lives. And yes, it’s also true for radio. So enjoy your holiday weekend with friends and family, and let’s hope that before the year is out we’re standing on terra firma once again.
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Classic marketer Al Ries has a modernized “take” on how broadcasters can best stand out in an increasingly crowded media marketplace. It’s about not letting the research (or a paint-by-the-numbers consultant) lead you down a path where you create a product that’s just another version of what’s always been there. It’s about being different, and if you look at many of radio’s successes over the years, that’s exactly what they’ve been about.
Read MoreA major focus for broadcasters these past two years has been the long-awaited legislation to lock in AM radios in every U.S. manufactured car. But these days, that story is just the tip of the iceberg. The car/radio space is heating up once again, and radio operators will need to focus on changes that could rock the automotive world, with lots of reverberations for radio. Buckle up.
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read More
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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