
from Jacobs Media
Thinking about your radio station or the ones you’ve worked for in the past, the truly great, successful ones very likely had a “standard bearer,” that one personality who stood out above the pack. In today’s competitive information and entertainment environment, they’ve never been more important to the success of the operation. In “listener speak,” the question is, “Who do you want to have a beer with?”
Read MoreHave you heard about the Google Home glitch that prevented most radio streams from working—for weeks? Neither had I until consultant James Cridland surfaced the problem in his “Radioland” newsletter over the weekend. It’s a cautionary tale for radio broadcasters, especially when most PDs are wearing multiple hats while trying to ensure quality on a growing number of devices and platforms. How can we prevent these glitches from becoming disasters while ensuring there’s no “next time?”
Read MoreThe growth of OTT/CTV video advertising in recent years has been nothing short of explosive. Industry forecasts project that ad spending in this category will…
Read MoreThe Rock & Roll Hall of Fame in Cleveland is as well-known for its controversial omissions and inclusions as it is for the music that originally put the place on the map. And now, a new campaign to promote the induction of a musician, performer, and “Renaissance man of all media” who has been systematically ignored by the Rock Hall. Perhaps next year, this oversight will finally be corrected.
Read MoreThere I was at 35,000 feet over Nebraska when I spotted a Mashable article on Twitter with this title: “Old, boring radio remains strong—but this app wants to change that,” complete with a sepia-tone photo from the 1940s featuring a family listening to old time radio. So today’s #TBT blog post is a message to all those media, tech, and entertainment reporters who just love to take that cheap shot at radio.
Read MoreWhen was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
Read Moreour blog
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Read More