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from Jacobs Media
It has already not been an easy year for American businesses. But it isn’t just the tariffs and other political issues. Many companies were struggling…
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Don’t look now, but that 800-pound gorilla in most radio station conference rooms has put on some weight. Yes, it’s none other than Gen Z, now representing 20% of the U.S. population, carving out a core audience segment that defies marketers and content creators alike. In radio circles, they remain an afterthought. With each passing year, they gravitate even further away from AM/FM radio. Gen Z is in the crosshairs for today’s #TBT post.
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Today, an update on AI DJ “AI Ashley” and a blockbuster expose about a robot DJ in Australia who fooled “her” audience for months.
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In yesterday’s post, it was all about a “superfans” strategy for entertainment brands. Today, we bring it home to radio and the value of a focus on “those who brung you to the dance.”
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Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of “superfans,” suggesting strategies to keep them satisfied. Think about the radio listeners who remain committed to radio, its stations, and its personalities. And for public and Christian radio, add in another layer: loyal fans who also donate. It’s a different model, it deserves thought, and that’s how we’ll start the new week.
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read More
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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