
from Jacobs Media
It’s NAB week for broadcasters, the annual industry gathering in Las Vegas. And it is coinciding with economic uncertainty, highlighted by plummeting stock prices and much hand-wringing. This isn’t the first time radio’s signature conference happened concurrently with an economic meltdown. If you remember the Radio Show in Austin in 2008, this year could be déjà vu all over again. And you know what? We got through that one, too. Here’s the story.
Read MoreSpotify fired a massive shot across radio’s bow this week with the launch of powerful new tools that make it ridiculously easy for small businesses to run…
Read MoreThe battle for dashboard primacy just got more heated. That new Quu report has a key takeaway—the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.
Read MoreYou know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
Read MoreWhat can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.
Read MoreWhen was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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