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from Jacobs Media
The fall book is just around the corner and there’s no money to market the station. If that’s your station’s situation, you’re not alone. But there might just might be an approach you haven’t thought of that’s the right price and done right, highly buzzworthy. The solution comes from a chap who lives across the pond in Chichester. This could be a great sign for your station heading into the final quarter of the year.
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It’s been a busy week at Jacobs and jacapps HQ as we gear up for some big September projects (more on that soon). While we’re…
Read MoreIt was another challenging week—part of a challenging summer of radio comings and goings (mostly the latter). How can radio quietly encourage its still respectable audience to discover the medium’s unique benefits and charms AND communicate them to more people using social platforms? It’s tall order but we have to start somewhere. So, a supportive, encouraging post to end the week. See what you think.
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Today’s look back at JacoBLOG over the years is a journey back to 2018 – the very first AQ study of air talent AND the 30th anniversary of radio talent’s official/unofficial meeting site – Morning Show Boot Camp. In some ways, we can say this about this seven year-old post, “The more things change, the more they stay the same.” For an industry trying to regain its footing, today’s post is a reminder – hopefully – about what’s really important.
Read MoreThe most dramatic and craziest summer of all time has hit the public radio world hard. The recission vote that clawed back previously committed funds led to the demise of CPB, and public radio stations everywhere are scrambling to put together effective plans of action. Next week, it’s the Public Media Content Collective’s Content Conference in Salt Lake City. I’ll be on hand to unveil this year’s PRTS 2025, along with a surprise or two. Let’s go.
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
Read Moreour blog
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read More
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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