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from Jacobs Media
Politics on the radio has a long history, supercharged by the late Rush Limbaugh and the many who have followed his example over the last…
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Radio’s most unique conference, Morning Show Boot Camp, convened last week in Austin. In its 37th year, Boot Camp remains a vital event where passionate and energetic personalities gather in order to connect, learn from one another, and help set their brands apart from their many competitors in audio. It is essential to understand what makes personalities tick in 2025, amidst a changing radio backdrop.
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As analysts continue to break down what happened in the 2024 election, the “bro vote” is often attributed to swinging the results in the red direction. And in the world of old and new media, these now-familiar factors contributed to winning over audiences (mostly guys), generating loyalty, and building new personality brands. Is it too late for FM radio to step into the breach to fill the void?
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As traditional media audiences fragment under the assault of new digital platforms, consider this hypothetical: If you could, would you license your station(s) to stream…
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Are you a fan of “stupid?” Millions of Americans are if you consider the overwhelming response to two newly released films—one in theaters and the other on the most popular streaming platform. Would a “stupid strategy” work on the radio in 2025?
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read More
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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