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from Jacobs Media
It is hard to argue with the success of Apple these past few decades. Much of the company’s incredible track record for innovation and excellence can be traced right back to the last two CEOs – Steve Jobs and Tim Cook. You can’t find two more different leadership styles, but in today’s post, we learn important lessons about how to get better at what we do from two of the best of all time.
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Halloween is here, a great time to “ghoulishly” reassess your station’s brand. This morning’s #TBT post is about a “devilish” exercise that can help you determine how many “zombies” are actually lurking around your radio station – promotions, events, digital assets, and features that are neither alive nor dead, but taking up time, space, and energy. And I promise: it won’t be scary.
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That pending bill in front of Congress to mandate AM radios in cars may be coming into focus as the clock is ticking…LOUDLY. This has been one of those tough moments when radio broadcasters and automakers are at odds with each other, debating what is truly important and even essential in new car dashboards. Today’s blog post traces the relationship between these two storied industries, the current breakdown, and the road forward. Let’s go for a ride.
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What’s new and hot in the media/technology space? Certainly not mobile apps. After all, they’ve been around since the first Obama Administration. But a closer look at the data tells us that particularly among radio fans, mobile apps have become bigger and more valued than ever. What’s behind the surge, and how can any radio station reap the rewards? Just click “READ MORE” and let’s get the new week going.
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Americans have a genuine concern about identifying AI in the media they consume. In a conversation I had with a radio colleague this week, she…
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read More
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
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In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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