
from Jacobs Media
Consumers are suffering from media overload, thanks to the incessant torrent of content being hurled at them. And in the middle of it all is your radio station. How do you capture audience attention with this much angst and stress in the air? Today’s #TBT blog post has some answers, some good news for radio, and a :30 test that will tell you a lot about your own ability to stay focused. I hope you pass it.
Read MoreIt may feel like business as usual in radio as Q2 results are being released. But after last month’s “claw back” of public radio funds, and the subsequent shutdown of the Corporation for Public Broadcasting, it is clear the environment is both fluid and unpredictable. Today’s post takes on this complicated topic in the hope it stimulates a positive and constructive conversation about where radio is headed in 2025 and while it still resonates today.
Read MoreThe Irish playwright George Bernard Shaw once quipped, “Youth is wasted on the young.” But for better or worse, they are that next generation of consumers who might be more available to radio than we think. Today’s blog post looks at the relative importance of age—on our brands, on our staffs, and on the music we listen to. Hopefully, you’ll enjoy reading it as much as I did writing it. – FJ
Read MoreOver the weekend, the radio community lost another icon. But I can guarantee none of you reading this post ever had the opportunity to work or hang out with her. Loni Anderson, “WKRP in Cincinnati’s” wily receptionist, passed away just a couple of days before her 80th birthday. And today’s blog post is a tribute to her, women in radio, and receptionists everywhere.
Read More“Happy Friday” – and welcome to a new month. It’s the perfect moment for some light reading here at JacoBLOG – the return of a special edition of our “Junk Drawer” feature, a handful of stories that hopefully entertains and even amazes. Back on Monday and a think piece you’ll like.
Read MoreWhen was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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