Apple Seeds AI Next Week The Worldwide Developers Conference (WWDC) is next week, and the anticipation could not be higher.  Since last month’s major AI…

Some radio stations feel like crime scenes. And wouldn’t you know it, True Crime has become a very popular podcast genre. And now, a former DJ has combined the best of both worlds – a whodunit suspense novel set in – where else? – a radio station. No spoiler alerts here, but you have to read today’s post to learn how this classic radio mystery turns out. (Can you stand the suspense?)

The tension between traditional radio and digital departments has been palpable over the last many years. Yet, media organizations that combine modern digital assets with the broadcast megaphone called “radio” would seem to have a distinct edge over companies that only offer digital. I call it “the sum of the parts,” and it’s a reason to invoke the rarely uttered phrase, “Advantage: RADIO.” Today’s blog post focuses on how to make the intersection of radio’s Venn diagram work.

Oh no, not another blog post about AI! Alas, it is. But today’s post takes a contrarian point of view to the irrational exuberance that has accompanied AI since ChatGPT was launched just18 months ago. Is AI overhyped and has it already peaked, slowed down by the need for billions of dollars of investment where the returns remain paltry? Has AI already become commoditized as its engines all produce pretty much the same output? And what does it all mean for radio broadcasters. Hit “READ MORE” and let’s have a conversation among us humans

When I think about radio broadcasters keeping pace with new technology, I always see it through the programming lens.  

What type of content should we be creating in order to stay competitive?  And what distribution outlets should we be focusing on? But of course, there’s the all-important sales side.  And it’s another area where radio companies haven’t always kept up.  That’s the view of our digital revenue strategist and AI guy, Chris Brunt. And for today’s post, he’s got the keyboard and a post that should give radio’s revenue generators something to think about.