from Jacobs Media
In our effort to analyze whether the word “radio” should give way to more expansive terms like “audio” or even “media,” we might want to pay attention to a growing phenomenon: more and more “amateurs” are creating their own radio stations in their workplaces, often accompanied by much joy, enthusiasm, and passion. What does this say about how consumers value the romance of “radio” but also how they feel about us broadcasters?
Read MoreApril showers, May flowers, June PRTS. Perhaps not romantic or even memorable, but for all of us at Jacobs Media and PRPD (now known as…
Read MoreThe big news story this month has been campus unrest making its way through college campuses across America. At Columbia University, its college radio station distinguished itself with stellar coverage of that school’s student protests.
Read MoreIn response to questions from two readers, the Washington Post’s data department tested the appeal of 20 different formats/genres across an extensive array of national demographic groups. And in an impressive showing, one of them took top honors in 17 of 20 categories. To learn the big winner, just click on “Read More.”
Read MoreThe “AM For Every Vehicle Act” continues to make progress in D.C., no simple task given these contentious times. But hearings earlier this week had their share of fireworks and even controversy, thanks to a “crank’ idea from the auto industry. No one said it would be easy.
Read MoreWhen was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. In today’s post, it’s put-up-so-shut-up time. As we wrap up a short week, I’ll use…
Read MoreIn Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
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