Algorithms are getting smarter with each passing year. Or are they? If your experience with recommendation software leaves something to be desired, you’re not alone. There was a day when a recommendation from a savvy DJ and smart radio station was dependable and helpful. In this over-techified environment, could humans (that is, DJs) make a bold comeback? Today’s #TBT post from 2019 came before the A.I. craze dominated our conversations. But the moral of the story may indeed be the same.

When was the last time you checked the most important metric on your station – cume or reach? How is it holding up versus a decade ago? You might be surprised by what the data is telling us in our post-pandemic radio reality. And to help us understand eroding cumes and what radio can do about it, I’ve enlisted a celebrity guest blogger to explain this phenomenon, showing up in market after market in the U.S. It’s another “radio reality check” on JacoBLOG this week.

Is your radio station hiring a Digital Marketing Manager? Here are some questions to ask in the interview process.

We’re heading toward the shaky finish of another challenging year for the radio broadcasting industry. And as budget season commences, tough decisions await. Reliable audience research has never been more critically important, but it doesn’t come cheap. Here’s the good news: the research is right in front of our faces, IF we are prescient and courageous enough to face it. So, let’s kick off the week with a “reality check.” Always good advice? Buckle up.