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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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A key quality that sets Morning Show Boot Camp apart is its “pay it forward” mindset. For years now, established personalities have helped those working their way up. In good times and in tough ones, it is this aspect of Boot Camp that’s most impressive and makes talent want to come back. Here’s a look at some of this year’s attendees.
Last week, it was the return of Morning Show Boot Camp in beautiful San Diego. It was not only especially well-attended, the atmosphere was electric. At a time when many in the radio industry look dog-faced and fatigued, the spirit at Boot Camp is upbeat and passionate. Here’s the story.
Last week was a sadly monumental one for music fans. Aerosmith announced the end of their touring career due to persistent health problems suffered by lead singer Steven Tyler. And the last remaining original member of the Four Tops, Duke Fakir, passed away. But as we’ve learned from Classic Rock artists, it ain’t over until….well, you know. Today’s blog best looks at the newest music extension efforts, thanks to technology, innovation, and pluck. Let’s rock.