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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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How and where do consumers discover new music today and does radio still play a role in that process? Today’s #TBT post is a journey back to 2021, not so long ago in real time, but for radio and records, it may seem like a much longer trip back into the past. Even then, radio’s role in the discovery process was greatly diminished. But that post asked some “what if?” questions that might still hold up today. You often need to understand your history in order to make sense of the present while you try to plan for an uncertain future. So what’s the best new song YOU’VE heard lately? And where did you first hear it?
As the radio business in the U.S. is roiled by competition and changing times, the industry’s core assets – its air talent – continue to feel the pressure. Every year, Jacobs Media in collaboration with Morning Show Boot Camp conduct the AQ survey, a look inside the hearts and minds of radio’s VIPs – its talent. Here’s the story this year and where we’ll need your help.
There’s no shortage of angry, frustrated people in the world – especially on social media. And when you or your station is attacked, the easy response is the swift response. But when the attacker is the CEO of one of the world’s most successful companies, it may require a different response that’s usually more effective, especially when the bully in question is none other than Elon Musk. How do you and/or your station respond when the going gets tough and those trolls come out of the woodwork?