Technology to
Your Business
Challenges
jācapps develops custom software applications including mobile apps, web applications, and other digital technologies
Explore our solutions
from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
our blog
We are all hoping for a strong second half for local radio this year. Of course, hope is not a strategy. But innovation is. And today’s blog focuses on what one broadcast company known for its small market portfolio has been strategically doing to create a major impact in the market they serve. Could your company, cluster, or station pull off a similar feat? Let’s find out.
Welcome to “Halftime 2024.” This 4th of July holiday marks the mid-point of the year. As this holiday full of barbeques and fireworks is upon us, I’ve got four fundamental questions to answer for our radio stations, our companies, and ourselves. Enjoy your time off and today’s post.
The deluge of new media and technology compels us to think differently, whether you’re an FM radio station in Minot or you’re Microsoft. Last month, the CEO of the latter challenged the industry and his own company to be more relevant or face the inevitable thinning of the media and technology herd. In today’s post, I’ve taken that charge seriously, providing three good examples of how to pivot a career and make it work. Will it be inspiration to you at this time in your career cycle? You tell me.