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from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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The last several issues of this AI newsletter have covered a lot of ground from AI workflow to new AI technology to audience perceptions of AI. But none of it matters if the advertisers aren’t on board. Below is a fact-packed conversation…
On Thursday, I have the pleasure of presenting the top-line findings of Techsurvey 2024 to the radio industry. This year, 31,800+ core listeners weighed in on media, technology, AI, and of course, their perceptions of AM/FM radio. This is our 20th survey, and perhaps one of the most revealing and actionable. In today’s post, I broke down three current media stories in the news, and integrated corresponding TS 24 data to help bring them into focus for broadcasters. At this precarious time for radio, we need numbers and findings we can rely on. Let’s try to figure it out together.
As the credits being to roll here in Las Vegas, brother Paul Jacobs – the glass-half-full-one – grabs the keyboard to find not only a bright side, but a strategy for the months ahead in what has already proved to be a challenging year. Time to turn those frowns upside-down with an inspirational guest post.