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When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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With Congress facing another government shutdown one week from today, you may be wondering what’s going on with that AM For Every Vehicle Act that was in the news a few months ago. After a quiet time, we’re seeing signs that it has once again become a topic of conversation. In fact, the issue of what it costs to install AM radio in electric vehicles is the subject of debate. A static-free look at who’s saying what is just a click away.
Algorithms are getting smarter with each passing year. Or are they? If your experience with recommendation software leaves something to be desired, you’re not alone. There was a day when a recommendation from a savvy DJ and smart radio station was dependable and helpful. In this over-techified environment, could humans (that is, DJs) make a bold comeback? Today’s #TBT post from 2019 came before the A.I. craze dominated our conversations. But the moral of the story may indeed be the same.
When was the last time you checked the most important metric on your station – cume or reach? How is it holding up versus a decade ago? You might be surprised by what the data is telling us in our post-pandemic radio reality. And to help us understand eroding cumes and what radio can do about it, I’ve enlisted a celebrity guest blogger to explain this phenomenon, showing up in market after market in the U.S. It’s another “radio reality check” on JacoBLOG this week.