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from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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What a year! In 2024, rapid advancements in AI reshaped content creation, audience engagement, and operational efficiency, presenting both opportunities and challenges for broadcasters. Major AI platforms launched transformative updates: OpenAI’s GPT-4o reduced inaccuracies and became freely accessible; Google released two…
The only things worse than bad ratings is when your audience falls over that dreaded “demographic cliff.” The last thing a radio brand needs is a listener base that has “aged out.” Meanwhile over on television, some of the biggest new hits on broadcast TV and streaming video platforms stars gray-haired AARP members. What gives?
On-demand audio and video are advertiser darlings, while traditional media struggle to maintain their marketing relevance. Today’s #TBT from five years ago was about Netflix’s latest success, “The Irishman,” a Martin Scorsese gangster film being acclaimed as a “hit” – based on download data. It turns out the vast majority of those who started watching “The Irishman” never finished it. Today’s throwback blog post takes a look at the dichotomy between on-demand and traditional media as marketing vehicles and critical successes as we enter into what promises to be a challenging new year.