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from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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The media ecosphere is ever-changing and in a constant state of flux – with one exception. The popularity of Classic Rock – as music, a radio format, and as a prime part of our pop culture – is a constant. And today’s blog post is evidence of that – three remarkable stories from the “Classic Rock Highway.” Enjoy the ride.
When you think about some of the most successful entities in entertainment history, there’s almost always been a face of the brand – a personality out in front who connects with fans. In today’s post, Jacobs Media’s Mike Stern channels one of the all-time best companies in the industry – Disney – to make the point that when they have a new princess to add to their lineup, success usually follows. So, who’s your radio brand’s princess?
Did you get your exclusive, personalized Spotify “Wrapped” package, a your musical consumption summary for 2024? This year, Spotify rolled out new features, leaning heavily on AI. Yet, reviews on their value are mixed. What do you think of the growing trend in personalized usage trends and what do they say about us as consumers? Today’s blog post is a look at how technology is being used to track our lifestyle habits.