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from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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The world of video streaming may be the most competitive category in the media ecosystem. Once Netflix carved out the path to success, other wannabes rapidly followed, crowding the space. So if you’re a new entrant, how do you gain traction with the biggest players in the space? You don’t. Instead, smaller, well-defined niche players that stream narrower content categories are enjoying success with video streaming. And wouldn’t you know it – there are lessons here for radio companies trying to gain a foothold in the growing media landscape.
If you think iHeart or Audacy own the most radio stations in the U.S., think again. A Japanese company plans on broadcasting in more than 12,000 locations by the end of 2026. Their name? 7-Eleven. Gulp.
The term “mass media” suggests reaching a vast, undifferentiated audience with “one-size-fits-all” mainstream content. But more and more, consumers of all generations appreciate personalized content especially created and curated just for them and their unique interests and tastes. For a mass medium like broadcast radio, this presents a profound challenge. Yet, there are ways to customize and personalize the experience to create stronger connections with consumers and advertisers. Today’s blog post explores what that looks like.