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from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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As media content options expand exponentially while attention spans shrink, the creative class is grappling with the best ways in which to present entertainment and information. In radio, most stations have played “The PPM Game” for more than a decade. And that dedication to keeping content short, concise, but entertaining is becoming part of a much larger, multi-platform trend. Long story short, keep it short.
You’ve no doubt heard the phrase “Content eats strategy for breakfast.” It underscores the importance of making sure everyone in your radio company – from the CEO to the receptionist – is on the same page. And as broadcasters hustle to implement change and new digital initiatives, company culture has never been more important. Today’s #TBT blog post is a reminder of the degree of difficulty of pulling this off especially in today’s ultra-competitive business environment.
What kind of qualities are radio companies prioritizing in program directors at a time when the industry is shrinking and consolidating these positions? What skills and sensibilities are most important today? Sometimes, we can learn more about our business when we step away from it. That’s what today’s blog post focuses on: a brand manager, showrunner, PD, but in actuality, her title is editor-in-chief of a magazine. And she can teach us a thing or two about radio.