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from Jacobs Media
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “Trump Bump” to carve out a path for the future. In today’s post, it’s put-up-or-shut-up time. As we wrap up a short week, this post will fill in some of the blanks and color in some solutions to remedy our nation’s beleaguered public radio stations:
Radio programmers are often criticized for being “old school,” focused on ratings rather than on entertaining. But today’s #TBT post questions that logic using real world examples of broadcast radio PDs who have made the transition to the digital world. And soon, Pandora—and perhaps Spotify—may find out just what great radio programmers are capable of. The really talented ones can program anything.
What kind of year has it been so far in radio? We know digital revenue is up, while traditional billing is down. And Christian radio continues to shine. But in public radio, it’s been a tough go since the defunding decision by Congress earlier in the summer. How can public radio stations and their operators respond, stay relevant, and healthy in an increasingly turbulent environment? It turns out these action steps and solutions will resonate for everyone in radio.
When was the last time you actually thought about your station’s (or your company’s) mobile app strategy? How often do you research your mobile initiatives to make sure they’re aligned with your master strategy? Recently, ESPN redefined its entire mobile scheme, and with it, their content ecosystem. Paul and I did some homework on what it could mean for radio broadcasters. And that’s what today’s blog post is all about.
In Tuesday’s post, I outlined a rough schematic for how public radio could use its latest “bump” to carve out a path for the future. …
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In a world of exponentially more audio competition – podcasts, streaming services, satellite radio – how can a broadcast radio brand stand out, get noticed, and make a positive impression? It’s an important question many brands are grappling with in a radio industry struggling to remain visible and relevant. In today’s post, let me pose a possible pathway, albeit for a limited number of players who wish to make their mark and aren’t afraid to go in a different direction. The path to success isn’t an easy one nor is it cheap. But there’s evidence that suggests it can work.
A new opinion piece from a content marketing maven jumped out at me late last month. It poses key questions about how we’ve used tech breakthroughs to improve our product over the past 25 years or so. And now that we’re staring that freight train known as AI in the face, what have we learned earlier regarding developments about creativity and innovation? I don’t purport to have all the answers, but I can promise you today’s post contains key questions you might want to ask during your upcoming end-of-year evaluations. Happy Monday.
It is hard to argue with the success of Apple these past few decades. Much of the company’s incredible track record for innovation and excellence can be traced right back to the last two CEOs – Steve Jobs and Tim Cook. You can’t find two more different leadership styles, but in today’s post, we learn important lessons about how to get better at what we do from two of the best of all time.